Google Slashes Pixel 9a Price For First Time In New Deal (2025)

Google hasn’t been shy about repeatedly discounting the Pixel 9 and Pixel 9 Pro series, with the flagship phones receiving a major discount earlier this month. But the newer Pixel 9a has resolutely remained at full price since its April launch, until now.

Google has knocked £50 ($66.78) off the Pixel 9a for shoppers in the U.K., which brings the price down to £449 ($599.70). The deal also comes with enhanced trade-in prices and three months of Google One, YouTube Premium and six months of Fitbit Premium. There’s also 10% cashback (in store credit) for Google One subscribers who buy the phone.

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The Pixel 9a being the cheapest of Google’s phones means the subscription freebies don’t match up to the Pixel 9 or Pixel 9 Pro, which offer six months and 12 months of Google one respectively.

This is also one of the few times that Amazon hasn’t matched Google’s new Pixel 9a price. The retailer has been one of the cheapest places to buy smartphones in the last year, either matching manufacturer sales or undercutting them.

For example, a recent Galaxy Z Fold 6 Amazon deal matched Samsung’s huge $350 discount if (which was only available if no device was traded-in to Samsung). The difference being that Amazon accepted a trade-in discount on top of the price cut, which beat Samsung’s promotion price (even with Amazon’s poor trade-in valuations).

We’re a long way from the huge price drops Google has applied to the Pixel 8a and 7a in the last year because the device is still so new. Google discounted the Pixel 8a by the same amount (£50) around this time last year and the company likes to follow similar pricing patterns with its smartphones.

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If you’re looking for some hope that the Pixel 9a price will drop further, the Search company dropped the handset’s price by £80 ($106.85) in July 2024 and then by £100 ($133.56) in September.

Pixel 9a Trade-In: U.K. Still Lagging Behind

U.K. and European trade-in pricing lags far behind the U.S. across almost all manufacturers. That is no different for this Google Store sale—even with the enhanced pricing—which Google says maxes out at £405 ($540.93). That top figure is reserved for unrealistic trade-ins like the Apple iPhone 15 and iPhone 16 range. But Google will pay a comically small amount for high-end phones with years of software support left, including its own Pixel devices.

• Pixel 8 Pro - £207 ($276.48)
• Pixel 7 Pro - £154 ($205.69)
• Samsung Galaxy Z Fold 6 - £301 ($402.03)
• Samsung Galaxy S24 Ultra - £252 ($336.58)

You will get far more for these phones on the secondary market for the next couple of years. That is particularly true for the Galaxy Z Fold 6—although I wouldn’t recommend selling that to buy a Pixel 9a. For more realistic devices to trade-in, the prices are even worse, although they’re closer to their eBay and Swappa auction price. The Galaxy S22, for example, will net you £112 ($149.59), while the Pixel 6 is priced at £98 ($130.89).